Blackpink’s Rosé brings her signature style to SKIMS’ latest Valentine’s Day collection, channeling a fresh and vibrant energy reminiscent of her recent buzz from the hit track “APT.” The collection, launching on January 21, features camis, dresses, and intimate sets adorned with hearts and kisses—perfect for celebrating Valentine’s or Galentine’s Day in style.
“Valentine’s Day has always been special to me,” shares Rosé. “It’s just days after my birthday, so it feels like an extra celebration. This collection is a mix of romance and cuteness. Shooting this campaign was amazing, and I hope everyone feels as confident and beautiful in these pieces as I did.”
SKIMS, known for redefining shapewear and expanding into loungewear and menswear, continues its global rise, with a reported valuation of $4 billion. Founder Kim Kardashian praises Rosé’s role in the campaign: “Every SKIMS campaign is crafted to be iconic, and Rosé embodies that effortlessly. Her elegance and energy are unparalleled—she’s the ultimate Valentine for 2025. This collection is romantic, playful, and full of personality, perfectly captured by Rosé.”
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