By Julia Radovich
On January 21, 2025, Coucoubebe75018 presented its debut runway show titled “TESTOSTERONE” in Paris, inspired by the provocative art of Russian performance artist Pyotr Pavlensky. The collection goes beyond
showcasing menswear; it makes a powerful statement about strength, endurance, and aggression.
What made this show stand out? Instead of a traditional runway, the designers chose a fight ring, where fighters served as models, presenting the collection while actively participating in real matches. This brutal yet potent performance reflected the concept of testosterone as the hormone of power
and resilience, with every aspect of the show—from the models to the ring itself—symbolizing the breaking of boundaries.
Coucoubebe75018, much like the works of Pavlensky, challenges traditional norms and societal expectations, raising questions about masculinity,
aggression, and transgressive actions. This wasn’t just a fashion show; it was a bold commentary on modern identity, where clothing becomes a symbol of resistance and overcoming obstacles.
With every step and punch, the fighters on the ring became part of a performance that pushed past the limits of the fashion industry, offering new forms of self-expression. The show was not simply about showcasing a
collection, but an art experiment where strength, conflict, and masculine energy were explored through fashion.
TESTOSTERONE is a declaration that fashion doesn’t just decorate the body—it conveys protest, power, and resilience. Coucoubebe75018, inspired by Pyotr Pavlensky, proved that fashion can be not only beautiful
but also provocative, breaking boundaries and making us rethink what it means to be a man in today’s world.
