THE STORY BEHIND THE RED

Photographer Victor Danilov
Creative Direction & Styling Farouk CHEKOUFI

“The Story Behind the Red” is a vibrant and enigmatic editorial shot along the iconic Croisette in Cannes. Featuring model Jak Bueno from Elite Model World, each image captures a powerful energy and sophisticated elegance. Directed creatively and styled by Farouk Chekoufi, and photographed by Victor Danilov, this series explores the allure of the color red, highlighting high-fashion pieces from brands such as Elie Saab, Erdem, and Zadig & Voltaire. The look is elevated with carefully chosen details, including Manolo Blahnik sandals and Lanvin bags.

With special collaborations from Eleven Australia, Carita Paris, and the Cannes Film Festival, the team – featuring Jordan Waymel on hair and Tamara Tott on makeup – brings an impactful aesthetic, transforming each piece in this editorial into a bold and refined visual experience.

Model Jak Bueno @elitemodelworld
Hair Jordan Waymel for ELEVEN AUSTRALIA
Makeup Tamara Tott @caritaparis
Production & FC assistant Kseniia Maltceva
Fashion Coordinator Maison Keti
Special thanks @caritaparis @festivaldecannes & @elevenaustralia
Location Cannes Croisette