In the dynamic world of fashion, 8IGB Community Clothing stands out with its compelling fusion of diverse influences. The brand’s Spring/Summer 2024 collection, “The Wild, The Sweet, and The Princess,” is a captivating journey that skillfully marries disparate elements of time, space, and style into a cohesive and visually compelling narrative.
Echoing a spirited dance of varied inspirations, this collection masterfully blends the rugged allure of the Wild West with the majestic grandeur of 18th-century Versailles. All the while, the enchanting aesthetic of Will Cotton’s iconic artworks adds a layer of whimsy, crafting a multidimensional experience for the beholder.
In “The Wild,” the raw, untethered energy of the Western frontier comes to life, merging streetwear aesthetics with the delicate touch of laces and fringes. It’s a testament to freedom, individuality, and the unyielding spirit embodied in Orville Peck’s iconic style.
The journey continues into the saccharine embrace of “The Sweet.” Here, the collection adopts a softer, more playful tone, with pastel hues and candy-colored details inspired by Will Cotton’s dreamlike artistry. It’s a world where fashion meets fantasy, weaving a narrative of playful elegance.
We are then transported to the regal elegance of “The Princess,” a segment that encapsulates the opulent charm of 18th-century Versailles. Every piece is a contemporary ode to an era defined by extravagance, offering a modern interpretation that seamlessly aligns with today’s fashion sensibilities.
81GB’s SS24 collection is a bold exploration of contrasts, underscoring the brand’s dedication to evolving the language of fashion. With every piece, wearers are invited to a transformative experience, where distinct eras and aesthetics converge in harmonious synchrony.
A Conversation with Ruben Bissoli
For a deeper insight into the artistic and creative processes that birthed this iconic collection, we turn to an exclusive interview with the visionary behind the brand, Ruben Bissoli. In a candid conversation, Ruben shares the inspirations, challenges, and triumphs that shaped “The Wild, The Sweet, and The Princess.” Questions by VT, answers by RB.
1. VT: The Spring/Summer 2024 collection, “The Wild, The Sweet, and The Princess,” draws inspiration from diverse sources like the Wild West, Versailles, and Will Cotton’s art. Can you share a personal anecdote about a moment or experience that sparked the idea for this unique combination of influences?
RB: 8IGB greatly appreciates Western style, which has always been a constant source of inspiration for the brand. In today’s world, we believe that innovation often arises from the combination of different influences and sources, even if they may initially seem incompatible. In our latest collection, we aim to blend the classic American cliché with the famous French historical style. This mix will create a celebratory and fun atmosphere in a modern saloon. A few months after starting work on the new collection, I came across the artwork of Will Cotton during an exhibition in Paris. His work perfectly captured the vibe I was searching for at the time, helping me find the right blend of these seemingly different inspirations.
VT: The “Wild” segment of the collection invokes the untamed allure of the Western frontier. What personal connection do you have with this theme, and how does it reflect your own style and personality?
RB: When I was a child, my parents were avid horse riding enthusiasts, particularly drawn to the American style. As a young child, I spent many weekends in ranches, and stables, at horse races, and even small rodeo competitions. So, the Wild West holds a special place in my heart, intertwined with my childhood. Italy has been heavily influenced by Western culture, especially through the famous ‘spaghetti Western’ films. This cinematic connection is evident in the name of my latest collection, a playful nod to one of the most iconic Western movies “il buono, il brutto, il cattivo” by Sergio Leone.
3. VT: The “Sweet” part of the collection is described as having a sugary and playful allure. Can you tell us about your personal affinity for whimsical and dreamy aesthetics and how they’ve influenced your design journey?
RB: I’ve always been a dreamer, a Peter Pan of sorts. The clothing I design serves as an escape and a testament to the belief that there’s room for whimsy and imagination even in the adult world. Turning these ethereal ideas into tangible creations is, for me, the most rewarding aspect of being a designer. Garments are a portrait of a designer’s life story, memories, and experiences. They are a tangible reflection of the designer’s journey.
4. VT: The “Princess” segment transports us to 18th-century Versailles. Are there specific aspects of that era’s fashion or culture that have always fascinated you personally? How do you reinterpret them for the modern audience?
RB: I have a strong connection to that time, particularly due to my love for Baroque music, especially the later Baroque and early Classicism periods. To overcome the challenge of modernizing this era’s distinctive style, I mixed things up using unexpected sportswear fabrics and reimagined the classic corset by blending it with more comfortable and relaxed pieces like bombers and denim jackets.
5. VT: The press release mentions that the brand concept has a love for bad taste mixed with a poetical and decadent view of life. What motivates you to explore this blend of aesthetics and emotions in your clothing designs?
RB: A quote by Marcel Duchamp resonated with me: “Art’s biggest enemy is good taste.” “Bad taste” to me is about daring to venture into unexplored realms, trying out unexpected combinations of colors, materials, or details, and breaking free from the constraints imposed by conventional notions of taste.
6. VT: 8IGB Community Clothing is known for its strong, catchy, and fancy graphics. Could you share a bit about your personal background in graphic design or art, and how it informs your approach to fashion?
RB: My career took off at Balenciaga, but I missed drawing, painting, and creating visuals. This longing led me to pursue formal studies in graphic design. My unwavering passion for fashion drew me back in, prompting me to start my own brand, 8IGB, based on graphic design.
7. VT: Fashion often reflects cultural trends and societal values. What societal or cultural shifts do you see in today’s world that have influenced your vision for this SS24 collection?
RB: The societal topics that strongly resonate with me are inclusivity and gender fluidity. Through this collection, I aim to emphasize that there’s no distinct fashion for girls or boys. For 8IGb, gender fluidity is not just a fleeting trend; it’s a deeply held belief.
8. VT: Collaborations and creative partnerships can be incredibly enriching. Are there any artists, designers, or creatives you’ve worked with in the past or would like to collaborate with in the future who have a special significance to you personally?
RB: One of my most cherished collaborations was with Parasite, a fantastic eyewear brand. I’m looking forward to renewing my collaboration with them, and I have another collaboration in the works with a streetwear brand based in Spain. I’d love to work with artists like Colin Chillag, the Kid, and, of course, Will Cotton.
9. VT: Pushing the boundaries of fashion can be a challenging endeavor. Can you describe a moment in your career where you felt particularly proud of pushing those boundaries and taking a creative risk?
RB: Creating a collection is a big, complicated task. Every season I’m always looking to improve and do better, focusing more on the present and future than on the past.
10. VT: As the founder of 8IGB Community Clothing, what personal goals and aspirations do you have for the brand’s future, and how do they align with the brand’s identity and mission?
RB: I aspire for 8IGB to reach a larger audience and take part in major fashion competitions to enhance its visibility and support its growth. Another goal is to share 8IGB with someone who will understand my vision and become a professional partner – a creative companion that will help me create bigger collections and grow the accessories part.
Thanks, Vanity Teen for letting me express my thoughts. I’d like to take this opportunity to say to the readers not to be afraid to dare more, to have fun, and to feel confident in wearing unique and unconventional pieces that catch attention and spark curiosity. Embrace your style with confidence.
The SS24 collection is not just an assemblage of clothing but a rich narrative imbued with artistry, innovation, and a distinct creative vision. Each piece invites the wearer into a world where the boundaries of time and style are gracefully transcended, offering a unique space where the wild, the sweet, and the princess coexist in harmonious elegance.