The brand name YOKE derives from the noun used i n the process of tailoring, inspired by the piece o f cloth that “connects” and “bonds”.
The designer, Norio Teradas lifelong passion for painting and deep fascination with sculpture, cultivated since childhood, form the bedrock o f his pursuit to “connect” art and daily wear. His creations are defined by a unique duality: appearing simple yet possessing immense depth, and appearing serene while harboring a quiet ambition.
The FW26 collection is inspired by the renowned sculptor and painter, Jean Arp. We have re-interpreted his surrealist aesthetics and creative processes, seamlessly blending them with comfortable everyday wear.
The primary focus of this season is the silhouette.
Drawing from Arp’s philosophy that “nature knows no straight lines,” we explored forms
born from organic curves and accidental beauty that occurs by chance.
At first glance, the tailoring appears classic, yet i t i s compact with a subtle roundness. Structured coats are reshaped through internal wiring,allowing the silhouette to shift freely. Through this collection, fashion and art resonate, quietly stimulating the wearer’s sensibilities.
The beauty that YOKE pursues is always an extension of daily life.
Arps surrealist techniques are incorporated through diverse methods:glen check coats that capture the state of messily and “accidentally”- placed fabric via bonding, and trench coats that can b e freely reshaped
using internal wiring.
Our obsession with form is also expressed through ceramics placed on the seats of the show venue. Each piece handcrafted by Terada himself, convey his wish for guests t o “touch the organic curves” and “experience the collection with both eyes and skin”. Our debut
presentation in Paris promises t o b e a singular experience-much like the “accidental beauty” celebrated by Arp.
YOKE i s not a brand that chooses to array a series of stand-out show pieces in order t o create an impactful presentation. Instead, by
“connecting” craftsmanship from Japan and around the world, we introduce a subtle sense of “unease” (“iwakan”) to familiar daily wear.
It i s the exploration of these delicate nuances that defines the YOKE world: serene, yet avant-garde. This duality is the essence of Norio
Terada’s vision and YOKE’s unique identity.” – YOKE Team
