In Marine Serre’s universe, nothing is ever fixed — not garments, not symbols, not even masterpieces.
The Louvre, long a silent presence in her visual language, becomes the starting point for a new capsule collection that treats art history less as archive and more as living material.
At the centre of the collaboration is the Mona Lisa, reinterpreted through Serre’s radical vocabulary of upcycling and regeneration. Following her couture dialogue with the Louvre for Autumn/Winter 2026, the designer distills the encounter into a three-piece capsule where archival museum merchandise — T-shirts and souvenir objects — is dismantled and rebuilt into contemporary artefacts.
The result is a tension between reverence and disruption: the iconic portrait is no longer framed behind glass, but printed, cut, and re-sequenced onto body-conscious silhouettes and everyday objects.
The Mona Lisa becomes pattern, surface, and gesture — absorbed into the House’s All-Over Moon language, and reactivated as something wearable, circulating, alive.
The capsule includes a fitted upcycled Baby-Fit T-shirt, a classic black crewneck tee, and a sculptural gold-plated keychain merging La Joconde with Serre’s crescent moon — each piece oscillating between souvenir, sculpture, and statement.
To launch the collaboration, Marine Serre will transform the Louvre store windows into an installation space, debuting on 30 April 2026. The capsule will be available exclusively at the Louvre boutique — where heritage is no longer preserved, but recut for the present.
