Each editorial in this series of four with the London College of Style (@londoncollegeofstyle) has undoubtedly reflected the power of styling in its various approaches. Each story has shown the vision of its stylists in different ways. To conclude our series, we present an editorial that invites us to redefine the social constructs of masculinity. Captured under the lens of photographer Yoshitaka Kono (@yoshitakakono) and starring model Joseph Dada (@just_broseph) at PRM Agency (@prm_agency), the story showcases the work of stylists Luana Castillo, Jenny Zanatti, Videesha Munaeera, and Anderson Samuel. A group of talented stylists creatively approached their proposal to reflect on men’s fashion and gender, exploring masculinity.
Elaborating on their work, the photographer and stylists team commented:
“You may be judged about masculinity by what you wear and how you dress. I think it’s okay to separate those 2 things especially because fashion itself is an art form of freedom. Perhaps masculinity can remain or be even stronger without traditional men’s fashion, and I’m happy that Joseph the model and the styling proved it and achieved to express all in harmony.”
Yoshitaka Kono, Photographer
“We are trying to change the way people view masculinity. The mood board is a visual representation of some of the personalities or what we feel that men should portray. The process in conducting this project was to 1st look at your magazine to check your aesthetic then we went on to see what trends are in season that would be easily applied to men were we ended it all with looking for designers that fit the mold that we set.”
LCS Styling Students
Photography: Yoshitaka Kono (@Yoshitakakono) | Art Direction: Rebekah Roy (@Rebekahroy) | Styling: Luana Castillo, Jenny Zanatti, Videesha Munaeera, Anderson Samuel | Makeup: Linda Burns (@thelindaburns) | Hair: Tim Furessdom (@tfurssedonn) | Shoot Producer: Melody Rawles (@melodyrawles) | Model: Joseph Dada (@just_broseph) at PRM Agency | Production: London College of Style (@londoncollegeofstyle)