Superdry @superdry Fall Winter 2020 Rebels and Heroes collection, starring the aspiring actor Hero Fiennes Tiffin @hero_ft , Julia Saar-Jamois @sarrjamois photographed by Justin Campbell @justinrcampbell, make up artist Miranda Joyce @mirandajoyce, #NoBetterStory
With this campaign the brand brings the American rebel teenage culture into the 21st century, getting inspired by the book “The Age of Adolescence: Joseph Sterling Photographs, 1959-1964,” which the brand discovered on a trip to La Brea, Los Angeles.
“The Original and Vintage style category is one of our signature aesthetics, it is loved by the style obsessed all over the world and across generations. It’s just on point and effortlessly cool. We have an authentic approach to craftsmanship and a truthful spirit in the narrative of this collection. We were looking for an icon to embody this relaxed confidence and bring a level of rebellious charm. Today, no one does this better than Hero. We were inspired by the idea of Heroes and Rebels, which kind of feels right and natural for launching this collection.”Said Phil Dickinson, creative director of Superdry.