South Korean soccer player, Son Heung-min, aged 30, has become the new face of Calvin Klein in its latest underwear campaign. He strikes a captivating pose for photographer Kim Hee June, wearing the brand’s iconic 1996 Micro Trunk with its monogram design. In the photoshoot, Son Heung-min exudes charm and elegance, sporting a laid-back fit with a classic denim jacket and recognizable Calvin Klein waistband peeking out from beneath his dark wash jeans. Described as the embodiment of serene confidence and the essence of the Calvin Klein man, the footballer’s campaign has been lauded for its brilliance and style, capturing the brand’s essence and the modern man’s sense of style and comfort in men’s underwear.
Photo: Kim Hee June