Since Shanghai Fashion Week inaugurated its great event more than ten days ago, many designers have unveiled their new work on the catwalks of what is one of the epicentres of international talent today. From the optimistic party starring Dior, whose presence in a busy calendar confirms the importance of East fashion in the international circuit and the prevailing need to pay attention to China in terms of forecasting trends and developing creativity, to the experimentation and artistic freedom embodied by Angel Chen, whose magnificent work has positioned her as one of the faces to be taken into account with when we speak about the new generation of young talents in the industry.
At the end of its April edition, defined by face-to-face fashion shows, the combination of formulas that bring together trade fairs, events, and traditional presentations, and the hopeful future that begins to materialize in a greater capacity and less severe restrictions than those that we have suffered in recent months, Shanghai Fashion Week begins to take stock of a historic call. And, although the last two days will be dedicated to discovering the works of the youngest national creators in Fashion Colleges Graduate Showcase, today is the turn of four brands dedicated to children’s clothing that have not wanted to miss the appointment.
GB Kids is the brand responsible for opening the day, showing that children’s fashion does not have to be boring. In fact, its vision is committed to a light luxury in which art, nature, and crafts converge, adding in this new collection inspirations from French literature. Next, it is the turn of C’era una volta. Founded in 2015 by Emanuela Nurra, timelessness and attention to detail are two of the fundamental values of this project, whose work is distributed internationally through selected multi-brand stores. The brand, which is headquartered in Shanghai, already has a presence in countries such as the United States or Japan. One more example that children’s clothing should not be relegated to the background, as it is an important business that contributes a lot to the national economy.
If we talk about internationalization, we cannot ignore the next brand that presents in the official calendar, I Natural Angel. A project created in 2012, whose founder, Min Li, who studied and graduated in the UK, tried to make her daughter’s birthday dream come true. A consistent desire to become a princess, as if it were a fairy tale. And Li’s proposal, which seems to have been materialized in a consolidated project that now operates on different continents, also brings together inspirations from various parts of the world. A princess adapted to the new times who, far from depending on a prince, fends for herself and bets on the most absolute freedom.
The last brand to feature its work, just before the young talent shows and recent graduates kick-off, is Firstgive. A brand focused on clothing for babies and children from 0 to 3 years old, which prioritizes comfort and functionality. High quality and design to provide a renewed solution to those who want to dress their children uniquely.