The Grand Launch of Woven Threads at Selfridges
Selfridges, the iconic British luxury department store, has unveiled its latest fashion initiative. In a tribute to the vibrant and dynamic fashion scene across Africa, the esteemed retailer has introduced the eagerly awaited pop-up, Woven Threads. This immersive experience, launching on the 9th of May and spanning six weeks, promises to enthrall fashion enthusiasts and celebrate the rich tapestry of African creativity, craftsmanship, and style.
A Journey to African Fashion’s Heart at Selfridges
Nestled in the heart of London, amidst Selfridges’ cutting-edge fashion corridors, the Woven Threads pop-up whisks visitors away to the vivacious realm of African fashion. Crafted to capture the spirit of Lagos Fashion Week, the space immerses guests in an authentic and visually striking representation of Africa’s fashion heritage.
“Watching the evolution of the ‘Woven Threads’ platform is truly exhilarating. Artisanal practices are not just a connection to our past but a beacon for our future. They embody the spirit of creativity, craftsmanship, and community that has withstood the test of time,” said Omoyemi Akerele, Founder and Executive Director of Style House Files, the producers of the annual Lagos Fashion Week.
Celebrating African Creativity and Craftsmanship
In the Woven Threads exhibition, we’re tasked with preserving these practices and celebrating the artisans who keep them alive,” Akerele added. The Woven Threads Pop-Up showcases a curated selection of African designers who have been creating a buzz both locally and internationally. Renowned names such as Lisa Folawiyo, Orange Culture, katush, AAKS, abisola olusola, TJOMS, buzighill, and Elexiay are among the highlighted creatives.
Selfridges has collaborated closely with Lagos Fashion Week organizers to ensure an authentic representation of the vibrant fashion event. The pop-up will host exclusive events, roundtable discussions, and runway shows, bringing the energy and spirit of Lagos Fashion Week directly to London.
Showcasing Sustainable and Ethical Fashion Practices
Woven Threads Pop-Up demonstrates the immense potential of sustainable and ethical fashion practices deeply rooted in Nigerian fashion traditions. From recycling techniques to promoting fair-trade practices, this unique fashion initiative by Selfridges serves as an exemplary platform for the future of fashion, one that embraces and highlights the diversity and vibrancy of African fashion.