self-portrait, the innovative fashion brand known for empowering contemporary women, has unveiled the latest chapter in its Fall/Winter 2023 campaign, starring fashion icon Gigi Hadid. Capturing the essence of charm, nature, and beauty, the campaign embodies a breath of fresh air in the world of fashion.
A Celestial Collaboration
Captured in Paris by renowned British Photographer Tyrone Lebon, the new campaign showcases Gigi surrounded by butterflies, reflecting on nature and beauty through thoughtful portraits and videos. The collaboration between Hadid and the self-portrait team has been one of great synergy, and her appearance in the campaign adds a touch of magic and elegance.
Hadid’s Experience in Paris
Gigi Hadid expressed her excitement about the campaign, saying, “Being able to shoot in Paris is always such a dream. It’s one of my favorite cities in the world, filled with charm and magic. Shooting with the self-portrait team, who have become such incredible partners and friends, made it an even more memorable experience.”
About the Collection
The collection, now available online, in self-portrait stores globally, and through an international network of retailers, includes a range of bags and purses that have been eagerly anticipated. Established in 2013 by Han Chong, the self-portrait has become synonymous with functional dressing for both day and night, and this new collection continues to reflect that ethos.
The Creative Team Behind the Campaign
The campaign was brought to life by an extraordinary team:
- Creative Director: Han Chong, Founder and Creative Director of self-portrait
- Art Director: Ed Quarmby
- Photographer: Tyrone Lebon
- Stylist: Marie Chaix
- Hair: Soichi Inagaki
- Makeup: Sam Visser
Supporting Creative Talent
In addition to fashion, the self-portrait brand firmly supports creative talent through initiatives, including a scholarship program with Central Saint Martins in London, reaffirming its commitment to nurturing the next generation of creatives.

