In an editorial that redefines dress codes and fashion norms, photographer Ines Lopez de los Mozos and stylist Guillermo Justicia capture the essence of the younger generation’s fashion evolution. Embracing authenticity, diverse styles, and comfort, the visual narrative emphasizes the transformative power of sustainable fashion and the influence of social media in shaping individuality and social awareness.
The choice of a 28-70mm lens paired with a Sony Alpha 7 camera, bathed in ample natural light, reflects the technical considerations behind this shoot. Collaborating with the SGNTR handbag brand becomes a pivotal element, symbolizing the democratization of bags across genders.
Artistic influences from the past, where fashion presentations were theatrical experiences, shape this editorial. The sophisticated aesthetic and visual drama blended with contemporary diversity underscores the ongoing appreciation for dramatic essence in fashion presentation.
This approach seamlessly blends nostalgic elements with modern sensibilities, creating a unique and cohesive visual narrative that resonates with both past and present influences.