Prototypes‘ Serie 9.5 – the Zurich and Paris-based label founded by Laura Beham and Callum Pidgeon – presents its FW26 collection,.
Since 2021, Prototypes has developed a wardrobe rooted in transformation, reconstructing decommissioned garments and deadstock into contemporary ready-to-wear. For FW26, this approach becomes more pronounced: elongated silhouettes, pushed proportions, and pieces designed to evolve with the body and over time. The collection draws from the house archive, reactivating ideas and materials that had been set aside by the pace of the fashion calendar.
The campaign, shot in the brand’s Paris studio near Place Vendôme, plays with anonymity (wigs, masks, sunglasses…) and reflects a deliberately restrained stance: operating at the heart of the capital while remaining detached from its agitation.
