Timeless Values Inspire Prada’s Latest Collection
Prada’s inspiration for the Fall/Winter 2023 collections and campaigns is drawn from timeless human values – beauty, care, and love. These universal emotions come alive through the metaphor of flowers, a symbol of tenderness and affection.
The Magic of Flowers Reimagined
In Prada’s conceptualization, flowers transcend their natural roles. They are reimagined on a human scale, suggesting otherworldly emotions. The flowers interact with an ensemble cast of internationally acclaimed stars such as Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright, and Li Xian, creating a surreal yet captivating series of beautiful images and videos.
Prada’s Ongoing Affair with Cinema
These collaborations showcase Prada’s longstanding relationship with cinema as a medium of cultural ideas and ideals. Through their talent, these actors evoke feelings through words, actions, and even a simple gaze. This creates an impossible sequence of surreal conversations with flowers, both literal and visual dialogues.
Giant Flowers as Protagonists
Flowers, eternal symbols of beauty suspended between the ordinary and the extraordinary, are transformed into living creatures in this campaign. These active protagonists carry emotions, acting as physical expressions of the intangible, resonating across cultures and languages.
Immortalized Moments by Willy Vanderperre
Each actor is immortalized by photographer Willy Vanderperre in front of these gigantic flowers, engaging in a visual and literal exchange. The films created for the campaign feature the cast conversing with these improbable interlocutors, following a script specially written by Pulitzer Prize-winning author Michael Cunningham, known for “The Hours” (1998).