Stars including brand ambassador Maya Hawke take center stage in the campaign.
Melding the past with the future, and juxtaposing memory with anticipation, the checkered marble floor of PRADA’s historic 1913 Milan boutique now stretches all the way to the Milky Way. In PRADA’s recent holiday 2023 advertisement, the brand faces Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae–Ri sit within their individual “space bubbles.” Against the cosmic backdrop, these shimmering orbs transform into personal flight capsules, whisking these PRADA “astronauts” off to imagined destinations. The entire film paints the holiday season with a canvas of personal journey fantasies. Those intrigued can head over to PRADA’s official website for more insights.