The fashion season started, again.
In the lazy days of my Italian summer, I happened to retrace the men’s fashion runways of last June with my mind. The images of the Prada fashion show continued to creep into my head, insidious and volatile.
Why? Why is Prada more than other brands I appreciate as much (and probably more)?
Because the collaboration between Mrs. Miuccia and the Belgian designer Raf Simons provided (in my opinion) for the first time after two years the answer to those who asked why Prada, the brand symbol of a made in Italy capable of revolutionizing, entrusted the co-artistic direction to the Flemish talent.
The SS23 collection is the expression of accurate processes, of a clear choice. The practice of design (of fashion) is made up of decisions, experimentation, and care. In this collection, the tools – suits, overcoats, sweaters, shirts, denim, leather – are direct, recognizable, and archetypal.
It is a complexity of thought behind apparently simple results, a refinement process to reveal the fundamentals of dressing.
This is the fil rouge that connects the two creatives (apart from the common passion for art). It is the search for rigorous perfection, the sophisticated vision, the cultural value stripped of banality and frivolous frills.