Co-creative directed by Raf Simons and Miuccia Prada, Prada‘s Spring/Summer 2021 campaign exists as a dialogue, open to multiple perspectives, and encourages everyone to go to their website and submit the answers to questions such as “Is new still relevant?”, “Is creativity a gift or a skill?” and other types of questions.
Even though the campaign is mainly focused on the brand’s latest womenswear, it also showcases the first Prada menswear garments. You can tell Prada if the future is a romantic idea for you and answer the other nine questions on Prada’s website.
