On September 5 and 6, 2023, Prada will present the tenth edition of Prada Mode titled “Plural and Parallel” at KOTE, a cultural venue in Seoul. This immersive event, curated by Lee Sook-Kyung, will coincide with Frieze Seoul and features works by acclaimed directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee.
KOTE will transform into a multidimensional realm, inviting guests to delve into the varied universes of these directors. Each director’s vision will be manifested across multiple buildings, with themes of culinary culture, absence, and mortality interwoven. Guests will find themselves immersed in the richness of each director’s world as they navigate from one space to another.
According to the curator, Lee Sook-Kyung, the films by these directors not only mirror contemporary South Korea but also suggest new possibilities. Prada Mode Seoul aims to highlight the directors’ distinctive visions by providing three interconnected spaces representing their interpretations of reality.
Prada Mode Seoul will feature a range of activities such as film screenings, musical performances, and thought-provoking discussions. Visitors will also be able to enjoy sophisticated culinary experiences, curated from local and global sources. Mark your calendars for this unique event!