A synergy between music and sports – Celebrating The Weeknd’s Stade de France performances with a special edition PSGXO collector’s jersey.
Setting a trend in the crossover of music and sports, Paris Saint-Germain has collaborated with chart-topping music sensation, The Weeknd. Together, they are unveiling a unique jersey to commemorate the singer’s forthcoming back-to-back performances at the iconic Stade de France.
As part of his eagerly anticipated “After Hours Til Dawn Tour”, The Weeknd will light up the stadium on July 29 and 30. The specially crafted white Nike jersey sports the official Paris Saint-Germain emblem, complemented by The Weeknd’s XO records logo, and the monikers of team sponsors.
Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, was effusive in his praise of The Weeknd, stating, “He’s a global phenomenon with an outstanding career whose popularity knows no bounds. It’s an enormous honor for our Club to be a part of the thrilling journey of his tour, which makes a pit-stop in Paris this month.” He added, “This is the kind of synergy that fuels our brand and positions us within contemporary pop culture. Thanks to The Weeknd, Paris Saint-Germain is enjoying unprecedented popularity.”
Adding to the excitement of the concerts, the collector’s edition jersey will be available for sale onsite, as well as on the Paris Saint-Germain online store and at the club’s official stores across Paris. This collaboration is a testament to the exhilarating fusion of music and sports, capturing the pulse of the current pop culture moment.