Riding on the wave of their previous success, New Balance is set to officially launch the latest iteration of the MADE in USA series in the third quarter. The much-anticipated release, under the creative direction of Teddy Santis, brings back a line of footwear and clothing, breathing fresh life into the beloved series.
Speaking of sneakers, the collection expands on the 990v4 and 990v6 models from the 990 series, this time incorporating the 996 and 998 models. The release is slated to happen in three parts, starting with the much-anticipated purple running shoes, including the previously revealed 990v6 “Magenta Pop”. The unique blend of soft “cream white/pink/grey” and “green/light yellow/white” presents a retro vibe, perfectly capturing the summer leisure style through refreshing neutral tones.
New Balance MADE in the USA: Much More Than Just Footwear
Beyond footwear, the launch also includes clothing to match the shoe design’s aesthetic, offering an array of hoodies, sweatpants, T-shirts, vests, and round-neck shirts, thus providing an entire wardrobe of simple and neat sportswear.
The first wave of the aforementioned product line will be available for sale on June 16th through the brand’s online store. The shoes are priced between $190 and $210, while the clothing ranges from $65 to $210. Fans of New Balance and fashion enthusiasts alike should definitely keep an eye on this exciting launch.





