The influence of KPOP continues to grow as luxury brands increasingly align with Korean celebrities. Testament to this trend is the recent announcement by Ferragamo of NCT’s Jeno, real name Li Dinu, as their first global male brand ambassador.
A Landmark Announcement for Ferragamo
This announcement is significant considering the brand’s history and the position of its spokesperson. Jeno’s appointment was officially announced on Ferragamo’s social media platforms, signifying a deepening of the already friendly cooperation between the two parties.
“I AM VERY EXCITED TO CREATE A SYNERGY WITH THE BRAND AND LOOKING FORWARD TO DISCLOSING OUR FUTURE PROJECTS! STAY TUNED ON BOTH OF US!”
#JENO
KPOP’s Significant Stride in Luxury Goods
KPOP’s presence in the luxury goods field has achieved another notable stride with Jeno’s ambassadorship. This continued momentum of the powerful “Korean Wave” shows no signs of waning. As the global influence of KPOP rises, it leaves one to ponder the extent of its future impact on the luxury market.
