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In a world increasingly captivated by fast fashion and fleeting trends, sometimes it’s important to pause and reflect on the enduring nature of friendships and cultural heritage. Our latest editorial captures exactly that spirit — a tale of three friends journeying through the charming landscapes of India, wearing Rajasthani local attire that tells a story as vibrant and rich as their friendship.
The Visual Narrative
The images you see are far from a mere display of beautiful garments and charming locales; they are a pictorial representation of a journey — both literal and metaphorical. Our models Varun, Abhay, and Priyanshu were not just posing; they were part of the story, clad in traditional Rajasthani attire, exploring local markets, and soaking in the native culture.
This isn’t just about fashion; it’s about the story of three friends whose friendship transcends the ordinary. The locations chosen, from bustling trains to quiet street corners, were meticulously picked to provide not just a backdrop but an active participant in the narrative.
The Influence of Location
The very essence of this editorial lay in the atmospheric landscapes and bustling streets of India. A studio shoot was out of the question; it would not have done justice to the rich tapestry of friendship and adventure we wanted to portray. Instead, we ventured into busy streets, train stations, and local markets — locations that pulsated with life and culture. These were not mere settings; they were characters in our story, adding layers of authenticity and depth that could not have been achieved otherwise.
Artistic Influences and Final Images
The story of this editorial was inspired by a moment of serendipity, catching a glimpse of a group of friends who effortlessly blended traditional and modern attire. Their enigmatic presence was the catalyst for this shoot, inspiring our stylist to recreate that perfect balance of tradition and modernity in our models’ looks.
Our team faced the challenge head-on, seeking the right blend of garments and accessories that would do justice to this inspiring moment. After extensive research and numerous trial sessions, we managed to capture the essence of that fleeting moment in our final images.
In a world that often measures time in tweets and trending hashtags, this editorial invites you to pause and ponder about the friendships and traditions that stand the test of time. And as you flip through these pages, we hope that you are reminded of your own journeys, your own friendships, and your own rich tapestry of experiences that make life truly worth living.
So here’s to adventures, friendships, and the timeless allure of cultural heritage. May this editorial be a reminder of the things that truly matter in life.
Credits of the team:
Creative Director: Deepak Singh Chhikara@thatsme.deepaksinghchhikara
Stylist: Ksenia Singh @kseniasingh
Production: Anon Models @anonmodels.in
Photographer: Abhishek Gaikwad @abhishekgaikwad_3
Models: Priyanshu Singh @prxyanshu represented by @anonmodels.in & @ww_mgm Varun Mohite @varunmohiite represented by @anonmodels & @bravemodels Abhay Mishra @abhay..m
represented by @anonmodels.in
Location: Mumbai, India
Article redacted by Julian Kim @jotaeka