Esther Yu: The New Face of Moschino
In a recent wave of ambassadorship announcements, Moschino has chosen Chinese musician, actress, and entertainer Yu Shu Xin, known globally as Esther Yu, to be the new house ambassador. A celebrated figure in Chinese entertainment, Yu will now lend her image and influence to the avant-garde Italian fashion house.
Esther Yu’s Enchanting Performance Captures Moschino’s Spirit
Esther Yu was chosen to appear in Moschino’s pre-fall 2023 advertising campaign. According to a statement released by the brand, controlled by Aeffe Group, Yu’s charismatic intuition and enchanting performances perfectly harmonize with the bold, avant-garde spirit that Moschino embodies.
Moschino Ethos Embodied in Esther Yu’s Timeless Style
Massimo Ferretti, chairman of Aeffe, has highlighted Esther’s captivating presence in front of the camera and her affinity for timeless style. She sees fashion as a medium of self-expression, a perspective that aligns perfectly with Moschino’s ethos, making her an ideal representative of the brand.