The curtain is rising this month on Creative Director Maximilian Davis‘ Hollywood-inspired Ferragamo Pre-Fall 2023 collection, rolling out worldwide. The brand casts the spotlight on the silver-screen-inspired collection, revealing a new campaign shot by celebrated photographer and filmmaker Tyler Mitchell.
A Fresh Perspective on Classic Film-to-Fashion Adaptations
The latest campaign is a nod to the collection’s innovative interpretation of Salvatore Ferragamo’s various cinematic fashion adaptations. In what the brand refers to as “A Fresh Perspective,” the campaign presents an unusually sophisticated showcase. The backdrop unfolds around a sleek architectural form that serves as a frame to expansive valleys, with Ferragamo-clad models adorning its concrete planes.
Bold Colors & Bronze Metallics Elevate Cowboy Aesthetic
The campaign captures the collection’s uniquely tailored flannels and denim in softly sweeping frames. However, it’s Davis’ signature application of vivid colors and bronze metallics that leaves an indelible mark on the natural landscape. The contemporary take on the cowboy aesthetic effortlessly meshes with the futuristic structures highlighted within the campaign.
An Unforced Elegance in Collaboration
Reflecting on his enduring collaboration with Mitchell, Maximilian Davis remarks, “Tyler is someone I’ve grown up with; we’re part of the same community and have always discussed working together.” He continues, “There’s an unforced simplicity and elegance to his work and the way he captures people, exuding a relaxed clarity.”
For a closer look at the campaign, explore the galleries above. To shop the Ferragamo Pre-Fall 2023 collection, visit the brand’s website and global stores now.