For the second drop, launching mid-October, the moods and textures take a heavier turn with a capsule showcasing the quintessential Napapijri winter.
The collection is a sophisticated fusion of technical outerwear and statement pieces, including the reimagined Skidoo parka featuring durable CORDURA® with tactical design elements. This drop includes the original, beloved floral fleece jacquard that became the emblem of Napapijri and Martine Rose‘s first venture, now in a striking brown and teal colourway. The floral designs continue with hoodies in bold red and black crafted from compact, light terry and in essential T-shirts and beanies.
Martine Rose and Napapijri return to the slopes, photographed by Alexandra Gordienko and styled by Tamara Rothstein. The campaign pays homage to the celebrated FW18 partnership images photographed in the Swiss Alps which referenced The Stone Roses’ iconic shoot for the NME in the ’90s. This time, street cast models were photographed skiing for the first time at a deliberately local and cheerfully unspectacular indoor snow centre on the outskirts of London. This playful take on winter sports brings Martine Rose’s light touch, irreverence and fun to the project.
The Martine Rose for Napapijri FW25 second drop will be available online at Napapijri.com and in select retailers worldwide, launching on 16th October 2025, with an exclusive event held at ANTONIA, Milan to mark the occasion. Drops 1 and 2 coming soon to martine-rose.com.
CREDITS:
Creative Director: Martine Rose @martine rose Photographer: Alexandra Gordienko @alexandragordienko.
Video: Sharna Osborne @sharnaosborne.
Stylist & Art Director: Tamara Rothstein @tamararothstein1
Makeup Artist: Marina Belfon-Rose @marinabelfonrose
Music: Sasa Crobrnja @sasa musicmusic Casting Director: Isabel Bush @isabelbush Artwork: Patrick Waugh @patrickwaugh
Stills Post-production: Sessions Post @session_post
Motion Post-production: Patterned @patterned.tv