Ludovic de Saint Sernin has released its Spring 2021 collection named E-Boy, staying true to the sexiness, youth, and hedonism of the brand. The collection features incredible Swarovski crop tops, jeans with the iconic lacing, bandage tops, and beautiful silk items.
“It’s based on how today, boys and girls create these personas and aesthetic worlds on Instagram and TikTok. The idea was to identify what they wear, which is these little crop tops and jeans, with lacing around the waist; the shorts they wear. It’s really colorful as well.”
Ludovic de Saint Sernin for Vogue
Despite facing an international pandemic, De Saint Sernin says that “It impacted our business in the best way,” and that he created the collection as a way of “giving the community what it wants,” thanking them for supporting the brand.
“We took it into our own hands—literally shooting the collection at home on iPhone, on my boyfriend, and it sold really well. When your community shows up like that, it’s really inspiring. That was the starting point for the spring collection—to thank the community for basically saving the brand from going down. They really inspired us to be stronger.”
