An Iconic Setting for a Spectacular Show
Last week, Louis Vuitton took over the Jamsu Bridge in South Korea for its early fall women’s collection showcase. The runway event was directed by none other than Huang Donghyuk, the mastermind behind Netflix’s hit series “Squid Game,” and featured the latest masterpiece by the brand’s women’s wear artistic director, Nicolas Ghesquière.
Jaden Smith’s Exclusive Journey to Seoul for the Fashion Show
The event was attended by numerous celebrities and influencers, including rapper Jaden Smith, who has maintained a partnership with Louis Vuitton since 2016. Smith not only attended the show but also performed alongside popular South Korean girl group LE SSERAFIM and renowned DJ Korea Town Acid at the after-party.
As a global spokesperson for the brand, Jaden Smith expressed his admiration without hesitation, saying, “Since I was 12 years old, I’ve often been in and out of LV stores, admiring their design aesthetics, exquisite craftsmanship, and cultural traditions. To join a fashion house with such a long history is a childhood dream come true.”
During his trip to Seoul, Jaden Smith sported the latest collaborative ensemble from Louis Vuitton and Japanese artist Yayoi Kusama. He carried the iconic Keepall travel bag adorned with classic polka dots and was seen marveling at the LV x YK Multipocket backpack in the flagship store.
Behind-the-Scenes Glimpses and Abstract Graffiti
In addition to sharing behind-the-scenes photos of outfits and jewelry accessories, Jaden Smith also left his mark on the store by creating abstract graffiti, smiling, and stating that he thoroughly enjoys painting.