Since aligning with YSL Beauty as a brand ambassador in August 2022, Lil Nas X has taken his cosmetic prowess to uncharted heights. His dazzling appearance at the Met Gala is a shining testament to this evolution. The next stage in the Grammy winner’s audacious beauty journey? A fresh YSL Beauty campaign celebrating the commencement of his second year with the label.
Showcasing Personal Evolution: The New YSL Beauty Campaign
Each of Lil Nas X’s YSL Beauty promotions reflects a different aspect of his constantly evolving identity. Last year, he unveiled a lipstick shade aptly named “The Bold,” paying homage to his striking, trend-setting style. This year, the rapper stays faithful to YSL Beauty classics: the brand’s Rouge Volupté Shine Lipstick Balm and Candy Glaze Lip Gloss Stick. These subtly hued balms are as reliable as Lil Nas X’s permanent residency under the limelight.
His choice of beauty products communicates his daring, yet dependable approach to style, further solidifying his place as an influential figure in the world of beauty and fashion. As he enters his second year with YSL, we can only expect to see more ground-breaking trends from the dynamic artist.