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Model and techno producer Laika as the muse of Acne Studios FW21 Model and techno producer Laika as the muse of Acne Studios FW21 Vanity Teen 虚荣青年 Lifestyle & new faces magazine


Model and techno producer Laika as the muse of Acne Studios FW21

By Laura Pérez

Acne Studios brings out its most experimental version with model and techno producer Laika Lillén (I.G. @laikamaa). For the Men’s FW21 season, the brand explores its archetypes and plays with points of view through a visual series in which the Helsinki-based artist looks and performs the collection vibrating with her own soundtrack in the background.

“I started producing for the simple reason that the music I wanted to heard did not yet exist”, that was Laika’s motivation for getting started in the scene, now in the role of protagonist and musical muse for Acne Studios’ Men’s 2021 collection launched last week.

Acne Studios FW21

Beyond that collection that combines relaxed tailoring with workwear, with a strong psychedelic undertone, here we put the focus on the new series of fashion films directed by Jonny Johansson, and captured by Danish fashion photographer Casper Wackerhause- Sejersen. Through those visual pieces, the creatives capture the experimental vibe of the artists’ studio or the bands’ rehearsal room.

The track Rata ta (feat. O Ennui) – Cinquantesix by Laika, that surrounds the video art sequences, connects in sync with the eclectic idea of the campaign suspended between humor, sensuality, and lightness. The campaign really has it all to hypnotize.

Text By Laura Pérez

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