The premium men’s underwear brand kust. @kust.premises, which offers garments handmade from the finest organic and sustainable cotton, revisits its timeless and iconic brief and presents its new design through this wonderful campaign.
Staying true to its minimal aesthetic approach to each of its collections, the brand presents the new iconic brief 02/ with an improved design, inspired by the 60’s original designs translated into a modern and timeless pair of underwear. The new brief design features a slightly adjusted fit and more room in the front in order to maximize the comfort of its wearer.
The bestseller features the brand’s neat square logo in the center of the also improved 5,5 cm wide high waistband, now softer and more resistant. Brief 02/ aims to support you everywhere keep you comfortable and sexy all at the same time, of course keeping the brand retro-inspired design with its classical open fly.
Kust. ethos is to provide the highest quality underwear pieces handcrafted with sustainable fibers that move with you wherever you go, whether sitting on a desk during your working hours to lifting weights at the gym or during your morning run. Keep fit, comfortable, and sexy in your sustainable kust. underwear, handmade in Portugal of premium mercerized organic cotton.
Get your pair now at kust.com!
Feeling iconic with kust.
