“A thrilling crossover of K-pop music and cutting-edge technology”
Global Sensation NewJeans The popular Korean girl group NewJeans has been captivating the global audience with their unique talent and charm, manifested through catchy tunes and infectious choreography. Their return this month keeps on bringing surprises.
Cinematic Surprise in “Cool With You” Recently, they caught fans off guard with the surprise appearance of renowned Hong Kong actor Tony Leung in the music video for their song “Cool With You”.
New Collaboration with Apple on “ETA” Now, they are unveiling another surprise: a collaboration with Apple for the release of their new song “ETA”. What makes this release so special is that the three-and-a-half-minute music video was entirely shot on the revolutionary iPhone 14 Pro.
A Captivating Storyline The music video narrates a story of NewJeans performing at an indoor party and discovering that their best friend’s boyfriend is flirting with another girl. The astute members of NewJeans use their iPhones to capture the boyfriend’s cheating antics on video, sending it to their friend. The climax features the betrayed friend angrily driving into the party scene.
A Masterpiece Filmed on iPhone This creation adds to the prestigious series of Apple’s “Shot on iPhone” projects, which includes the short film “Life is But a Dream”, directed by renowned South Korean director Park Chan-wook. The music video for “ETA” leverages the advanced motion mode of the iPhone 14 Pro for the dance segments. Moreover, the film effect mode was used during shooting to lend a sense of depth to the visuals, once again demonstrating Apple’s knack for merging cutting-edge technology with artistic creativity.