Khaby Lame, the influencer who has changed the rules of the game.

One of the kings of TikTok Khaby Lame @khaby00 , a young man born in Senegal, and located in Italy, started doing TikTok almost two years ago, today BOSS, has hired him to be the image of his new campaign.

#BeYourOwnBoss : new capsule collection with tiktoker Khaby Lame.

Khaby with more than 130 million followers on TikTok and 70 million on IG, has become the most charismatic influencer in social media, starring in his videos with his sarcastic humor, encapsulated and silent, many of them based on other videos he finds on the networks.