On the 40th anniversary of Diet Coke, Kate Moss is leading the creative direction, which has been directionless for 10 years.
Kate fills the position that was previously headed by Marc Jacobs.
The launch of the new cans includes 4 designs that are inspired by fashion moments that are significant to Kate Moss, the images were taken by the photographer Quentin Jones, and make-up artist Isamaya Ffrench.
Scroll through the images above and check out social media for the Diet Coke limited edition launch.
