“A fusion of Music and Fashion as Versace Embraces the K-Pop Revolution”
K-Pop’s Fashion Influence As K-Pop continues to make significant strides in the fashion industry, luxury brand Versace, fresh from launching a women’s collection with singer Dua Lipa, has embraced this influential wave. Versace officially announces Hyunjin, a member of the wildly popular boy band Stray Kids, as their new global brand ambassador.
Meet Hyunjin, the Multi-Talented K-Pop Star With a whopping 72.3 million social media followers, Hyunjin is not just an accomplished dancer and rapper who radiates charisma on stage, but also a lover of the fine arts, expressing his creativity through drawing and oil painting. Today, he is set to join Stray Kids at the Lollapalooza Music Festival in Paris as the headline act, and from November 2023, he is expected to bring an unexpected impact, including the expansion of Versace’s Gen-Z clientele.
Donatella Versace’s Praise for Hyunjin In regards to this exciting collaboration, Versace’s creative director Donatella Versace expressed her delight, “I am absolutely thrilled to have Hyunjin join the Versace family. I am constantly inspired by new voices from cultures all around the world. I believe Hyunjin possesses an incredible energy and creativity. I appreciate his confidence and freedom of expression. He can truly represent the spirit of Versace.” This partnership marks an exciting new chapter for Versace, symbolizing its embrace of global pop culture and youthful exuberance.