In a dazzling display of style and charisma, K-pop sensation Jimin of BTS stars in Tiffany & Co.’s Spring Summer 2023 “This is Tiffany” campaign. The breathtaking visuals, captured by renowned fashion photographer Hyeawon Kang, showcase Jimin’s unique flair as he models statement pieces from the iconic “T” collection.
Last month, Tiffany & Co. unveiled the multi-talented Jimin as their latest global brand ambassador, a partnership that has fashion insiders buzzing with excitement. Alexandre Arnault, the luxury jewelry brand’s Executive Vice President of Product and Communications, praised Jimin’s ability to represent the essence of Tiffany & Co., stating, “We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest House ambassador. He embodies the energy, style, and sense of modernity that epitomizes Tiffany and Co.”


Jimin, known for his captivating stage presence and sartorial prowess, expresses his enthusiasm for the partnership, sharing, “It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation, and artistry.”
As fashion connoisseurs eagerly anticipate the stunning collaboration between Tiffany & Co. and Jimin, one thing is clear: this union of artistry and luxury is set to make waves in the fashion world, further solidifying Jimin’s status as a global style icon.
