A dark yet elegantly rebellious style characterizes the collection, [ helioz; ].
JULIUS, a Japanese fashion brand founded by Tatsuro Horikawa, has officially launched the Lookbook for its Spring/Summer 2024 collection. The release showcases the brand’s distinct “Grunge Chic” style – a captivating blend of gritty attitude and refined elegance.
Collection – [ helioz; ]
The collection, titled [ helioz; ], emphasizes color layering and tailoring structure. It is bathed in an array of discreet and enigmatic shades including black, midnight blue, stone gray, and dark red, which evoke a strong punk ambiance.
A Play on Contour and Texture
Pushing the boundaries of conventional fashion, the [ helioz; ] collection creatively uses draping, hollowing out, creasing, stacking, and distressing techniques to distort the silhouette. These methods, along with a diverse fabric selection, daringly manipulate the dichotomy of sacred reverence and decaying aesthetics within the design framework.
Vision of the Future
In addition to its stylistic choices, the collection also focuses on functionality. This emphasis on practical elements reflects JULIUS’s forward-looking vision, propelling the brand into the future of fashion while firmly retaining its unique identity. The Spring/Summer 2024 collection underscores the brand’s commitment to pioneering a unique path in the fashion landscape, unifying rebellious spirit with chic sophistication.