A seamless fusion of work and leisure, the refreshed fashion house introduces its new collections with a focus on the daily rhythm and the beauty of femininity.
A Fresh Identity, A New Chapter
Helmed by the visionary designer SYU., the renowned Japanese fashion brand SYU.HOMME/FEMME embarks on a transformative journey, rechristening itself as SYUMAN. and Animus., and introducing its Autumn/Winter 2022 collection.
Σ / LOOP: A Homage to the Daily Cycle
Inspired by the increasingly fluid boundaries between work and leisure, SYUMAN. unspools its menswear line, “Σ / LOOP”. With an aim to highlight the cyclic rhythm of everyday life, this collection manifests the brand’s philosophy, that our lifestyles are sculpted by this continuous timeline.
DO MORE WITH LESS: An Ode to Femininity
In parallel, Animus. presents its thoughtfully curated collection “DO MORE WITH LESS”, a testament to the strong and beautiful facets of femininity. Implementing the principle of ‘enhancing quality over quantity in a shorter span’, the line reflects a commitment to living in the present. It underlines a conscious choice to celebrate the present moment, to honor our existence in the now, creating a harmonious blend of style and substance.
This rebranding not only signifies a new era for the fashion house but also unveils its ambition to break boundaries, redefining the convergence of lifestyle and fashion.
