As summer approaches, French luxury label Jacquemus is turning up the heat with innovative marketing campaigns for the Spring/Summer 2023 season. The brand, established in 2009, has gained a reputation for its unique and eye-catching campaigns and viral social media content. Recent highlights include bus-sized Bambino bags cruising through Paris and a woman attempting to carry the entire Jacquemus “OBJETS” collection by a poolside.
The latest campaign, “JACQUEMUS SCULPTURES,” continues this trend of captivating visuals. The photo series showcases a variety of Jacquemus’ latest offerings and seasonal motifs in imaginative ways. The collection kicks off with a collage from the “IMAGES” book, which features iPhone photos taken by the brand’s founder, Simon Porte Jacquemus, since 2010. Other images creatively reimagine leather goods from “OBJETS,” daisy motifs, bags, frayed expedition hats, and denim sets as stacked ice cream scoops, imaginary friends, furry yeti suits, and more.
Models in the campaign don an eclectic mix of items, such as painted stills, plates, Chiquito bags, hats, 3D jeans, and floral embellishments across their bodies. To get a glimpse of Jacquemus’ latest creative effort, take a look at the attached imagery featuring the striking “JACQUEMUS SCULPTURES” campaign.