This is a tricky question because I don’t think there is a right or wrong answer, and it all depends on how much you use Instagram and what your expectations are, especially compared to services such as X Premium (known before as Twitter Blue).
I’ve been trying Meta Verified for about a month, and I wanted to test it for one or two months to see if there’s any value in having it and provide a much more informed opinion to people close to me who might be interested in it.
I use Instagram mainly as a small personal photography portfolio and as a way to communicate to people I know, and in general, those who follow me might be interested in my photo stuff.
So, who’s Meta Verified for?
I had previous experience with Twitter, Instagram, and Facebook verification before it was widely available to everyone and managed to get various business accounts verified. But I never found any need to try to verify my personal account since I’m not a big public figure, nor do I feel that I’m someone at risk of impersonation, as I have a small following. However, I’ve known people who, even though they have a larger organic following and are well known and more prone to impersonation, didn’t pass the filter when they tried to get their accounts verified and couldn’t get the blue check.
I would say first of all, it’s for those who want to have a check next to their username, and that’s it. See, there’s nothing wrong with paying for that if you like the way it looks and you just want to do it. It’s mainly a personal decision, but apart from that, I do feel you get little value for what you pay. It doesn’t mean that it’s completely useless, but it depends on your context.
Let’s imagine that you’re a local artist, like a photographer, a model, makeup artist, designer, someone with a relatively large following (let’s say starting from 10,000 followers or more). You’ve appeared in the media, sometimes do conferences or things like giveaways, and scammers have taken advantage of the fact that you’re known and used your data to scam others. I have noticed this happening even with smaller profiles like mine, but the larger the following the account has, the more likely it is to happen.
Just as a way to have a little bit of peace of mind, I think Meta Verified could be worth it because you know that it’ll be very hard for someone to impersonate your account using your personal data, and in this way, people will know that you’re the actual you.
There are other exclusive features which I feel are not that compelling, like the exclusive stickers, because I don’t see stickers being used that often (at least to what I’ve noticed), but just for the proactive account protection and better access to support, I think from the perspective of someone who makes a living from Instagram or Facebook and has legitimate concerns, I totally see value in it.
Now, how does it compare to X Premium?
I’m not that much of a fan of X because the algorithm keeps pushing me stuff I’m not interested in, even if I follow a small group of accounts and have curated the timeline a lot. But some of the perks it has appear to be more appealing than those of Meta’s for less (US$8 from web and US$11 from app), for example: seeing fewer ads, prioritized rankings, visual customization like text formatting, custom icons, navigation, or premium themes, among other things.
I understand the reason why Meta Verified has a place in the overall scheme of things and how it could be beneficial. It’s great that this option is available for everyone, but I’d eventually love to see more features that would make the US$14.99 (or US$11.99 if you subscribe from web) monthly subscription much more worth it. In the end, except for the blue check mark, other benefits such as proactive account protection and direct account support should be standard in all social networks and not an additional benefit.
In my opinion, what matters in the end is not whether you have a blue check mark next to your username; it’s the value you provide with content to your audience. But if you believe that the verification can bring peace of mind to you, it could be a reasonable monthly investment, especially to have support more readily available.