Since the introduction in 2016 of Beyoncé’s incredible athleisure clothing brand Ivy Park, with casual and comfortable designs to be suitable both for exercise and everyday wear, the brand has launched some incredible pieces. Queen B joined forces back in April 2019 with the global leader in the sporting goods Adidas to create even greater designs.
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of the business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Beyoncé
The first collection of this amazing partnership was born in January 2020 and shocked the whole world due to its incredible and versatile pieces with a vivid color palette of solar orange, maroon, and ecru. Designed to celebrate power, freedom, and individuality for anyone who has the confidence to take chances and live free of fear, the first drop included some amazing pieces that mixed sportswear with new fabrics and textures.
The “Drip 2” came in October 2020 alongside the “This is my Park” campaign featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, and accessories using a wider color palette with beautiful baby blue pieces, various green tones, yellows, coral and brown shades.
Beyoncé continues designing crazy pieces with Adidas and announces Icy Park, the third collection of this legendary partnership. Model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman and Beyoncé herself show some of the collection’s pieces in the video campaign, featuring really cool designs that infuse alpine-ready silhouettes with classic streetwear elements.
Presenting a new amazing monogram formed with Ivy Park’s logo, the collection includes essential winter wear combining textures and vibes, and five new footwear silhouettes, featuring fresh new models of the UltraBoost, Forum Lo, and the Super Sleek, as well as the introduction of the IVY PARK Super Sleek Boot.
Keeping inclusivity a core element, the items from this collection are available in sizes XXXS to 4X, making it possible for anyone to wear these amazing designs.
Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.
Adidas
The third Adidas x IVY PARK collection launches on February 19th on www.adidas.com/ivypark and will be available in-store and at select retailers globally from February 20th.
