The majestic luxury brand Gucci has joined forces with the outwear brand The North Face in a very unique capsule collection. It combines the iconic and powerful style of Gucci’s creative director Alessandro Michele with the adventurous distinctive feature of The North Face, resulting in a sublime amalgam of fashion and high-quality outwear.
In addition, this collection is environmentally friendly following the commitment of both brands to the environment and sustainability as seen in their previous campaigns and collections.
For the campaign and following Michele’s artistic vision, he collaborated with Daniel Shea to shoot the campaign in the Alps through classic snapshots and videos. The campaign narrates an adventure of a group of people in the Alps, showing the iconic designs both brands have created for this capsule collection.
The North Face x Gucci was presented in China and will be available at Gucci stores as well as on gucci.com with some online-exclusive items.