GUCCI’s new collection, GG, is all about bringing back logomania in suitcases and bags like the Jackie and Dionysus, as well as footwear and other accessories.
The Princetown loafer and the Rhyton sneaker have been reinvented with the logo print, and the collection also features furniture and ceramics covered in the same classic logo print with the GG motif.
A new campaign captured by Max Siedentopf previous author of campaigns for the brand, such as Vault Charvet, Lifestyle, MLB, Delvaux,…
Creative director Alessandro Michele has highlighted an archival color of the Maison’s most recognizable motif on bags and shoes from the collection. Blueprint, instead of the usual green-red-green combination we are used to.
Gucci has posted several videos on its official IG account