The British Fashion Council (BFC) has just announced the launch of the “Great British Designer Face Coverings: Reusable, for People and Planet“, a project in which sustainable, reusable and non-medical face coverings or face masks will be manufactured and retailed internationally alongside with the brand Bags of Ethics. The masks will be designed by six British designers: Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO.
The aim of this project is to raise £1 million which 100% of the profits will be donated to charity to NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.
These masks will retail at £15 for three reusable, washable, fabric face coverings with two protective pouches, produced by Bags of Ethics with no single-use plastic. You will be able to buy them online through britishfashioncouncil.com and soon through partner retailers including ASOS, Boots, John Lewis & Partners and Sainsbury’s (also available in Tu Clothing sections in selected superstores, convenience stores and online at Tu.co.uk and Argos.co.uk)
“Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.“Caroline Rush, Chief Executive BFC
This project has many objectives behind the most important one that is protecting people from the COVID-19. One of those objectives is to support creative fashion businesses to survive the pandemic, unite the country through creativity, prevent further depletion of medical mask supplies, champion British designers and maximize fundraising opportunities in a time of crisis.
Wearing a non-medical face mask is important because not only it keeps you safe but it also protects the people around you if you had de virus. It is vital for you to wear a non-medical mask because that way you are saving everyone.