A Fashion Homage to the Iconic Matelassé
Luxury fashion brand Miu Miu pays tribute to the iconic matelassé in two distinctive styles, the classic Wander, and the freshly unveiled Arcadie. The brand delves into a visual narrative that lauds the mythical concept of Arcadie—a blissful and heavenly destination deeply embedded in ancient Greek mythology.
Supermodel Gigi Hadid as the Face of Arcadie Bag 2023 Collection
Esteemed fashion photographer Steven Meisel helms the camera for this captivating campaign, featuring superstar model Gigi Hadid. The creative team includes stylist Lotta Volkova, creative director Edward Quarmby, set designer Mary Howard, casting director Ashley Brokaw, hair stylist Guido Palau, and makeup artist Pat McGrath.
A Tribute to the Artistic Spirit of Margaret Keane
For this campaign, Meisel draws inspiration from the aesthetic universe of American artist Margaret Keane. Channeling Keane’s unique style, Meisel reinvents the identity of the Miu Miu heroine in uncanny settings. These striking portraits of Gigi accessorized with Miu Miu pieces serve as an exceptional tribute to Keane’s indomitable personality, her liberation, and her narrative.
The Extraordinary in the Ordinary
Keane’s artistic spirit perfectly aligns with the identifiable attitude that shapes Miu Miu, effortlessly mirrored in Gigi’s gestures, moods, and emotions. The campaign highlights the transformation of the ordinary into extraordinary, illustrating that even the simplest moments can hold a unique allure.