The British brand Alexander McQueen launches a new collection for its line MCQ reinterpreting workwear, offering new and fresh designs, combining strong materials from the workwear pieces with iconic designs from McQueen.
The campaign features the rapper Flohio, the photographer Cosmo Webber, the artist Sang Woo Kim and director Duncan Loudon. In addition, artist Louis Gigson alongside Sang Woo Kim created some really cool sculptures with the collection’s aesthetic: with foam and construction materials inspired by the abandoned elements on the streets of London.
