Fiorucci’s Spring/Summer 2023 collection transports us to the iconic city of angels, celebrating the brand’s rich history and signature style. Drawing from the vivid Fiorucci archives, the collection is inspired by California and features soft color palettes, silky fabrics, and sun-kissed silhouettes.
Creative director Daniel Fletcher delves into the 70s Beverly Hills store event for Blondie’s Parallel Lines album launch, which played a pivotal role in Fiorucci’s history. The collection pays homage to the brand’s past while embracing a new generation of creatives.
SS23 boasts soft hues such as peach, sage green, and lilac, accented by bold pops of fuschia, lemon yellow, teal, and lime. The collection artfully combines delicate shirting with chunky knitwear and crochet, incorporating signature Fiorucci Angels patches and archival prints that reflect the brand’s eclectic heritage.
Discover Fiorucci’s Los Angeles-inspired campaign and shop the SS23 collection on the brand’s website.