Fendi Factory, @fendi the fashion house’s new factory, will be the venue for the eagerly awaited men’s fashion show on June 15. Located in the village of Capannuccia, south of the Tuscan capital, this modern building is the result of a collaboration between Fendi’s architecture department and the Milanese architectural firm Piuarch.
The opening of the factory to customers and the press will be a unique opportunity to see how Fendi products come to life in the very place where they are made by the brand’s craftsmen. It will be a day when the spotlight will be on these workers who turn the brand’s creativity into reality.
Serge Brunschwig, President and CEO of Fendi, is proud to open the doors of the Fendi Factory to customers and the press. This place is special for the brand’s artisans and for the local community, as it represents Fendi’s heritage and creativity, nurturing the precious artisanal skills of its workers and preserving Made in Italy.
Fendi’s choice to present its men’s collection in its own factory in Florence has been appreciated by Carlo Capasa, president of the Camera Nazionale della Moda Italiana, as an important message of support for the fashion industry and the local territory. It is impressive that a major brand, a member of the CNMI, opens the doors of its own pole and highlights the craftsmanship that makes Italian fashion unique in the world. Undoubtedly, it will be a fashion show that will leave no one indifferent.
