VERSACE announced the Spring/Summer 2022 campaign featuring supermodel sisters Bella and Gigi Hadid. Donatella Versace will also appear in the campaign.
The duo of renowned photographers Mart Alas and Marcus Piggott have made this campaign, inspired by the classic Versace images and reminiscent of the innovative photographs that Richard Avedon took for the brand.
The mini-dresses in different colors combined, the Versace silk scarf, bags and mini bags La Medusa, and three-platform heels, are the key pieces of the collection.
“Family is at the center of all my actions, and that’s why I love Bella and Gigi. They perfectly embody the strong bonds of their sisters and convey that message around the world. Share it with the Versace sisters. I hope this campaign will be like a warm embrace for the Versace family around the world in early 2022.”
Donatella Versace
Creative Director: Donatella Versace
Campaign creative director: Ferdinando Verderi
Photographers: Mert Alas and Marcus Piggott
Starring: Bella Hadid, Gigi Hadid
Casting Director: Piergiorgio Del Moro
Stylist: Jacob K
Stylist: Paul Hanlon
Makeup Artist: Diane Kendal