Chloé, led by Gabriela Hearst, has become the first luxury brand to achieve this certificate, which values its effort to reduce environmental impact when creating the different collections it produces each year.
The french label is leading the way when it comes to sustainability. Chloé is now a Certified B Corporation, this means that it meets the highest standards of public transparency and environmental performance. Since the UN announced that the fashion industry is the second most polluting in the world, more and more firms have taken steps towards sustainable practices.
The company itself took charge of announcing its incorporation to this list, stating in their web and social media:
“We are proud to be the first luxury Maison to join this community of leaders, driving a global movement of people using business as a force for good. By becoming B Corp certified, we reinforce our ongoing commitment to taking accountability for our impact on people and the planet,”
This is one of the most demanding certifications and it evaluates a brands’ entire social and environmental impact, and is judged independently for total accountability. The B Corp requires firms to answer 300 questions related to governance, workers, communities and impact on the environment. Responses are scored and at least 80 points must be obtained to achieve the distinction. It should be noted that out of the 100,000 brands that have applied to get it, at the moment, there are only 3500 who have been accredited.
The brand had announced its plan to become a B-Corp last year, and since then they moved forward with concrete actions, like adopting materials with a lower environmental impact, partnering with more Fair Trade certified suppliers, and making commitments to promote women’s equality.
Gabriela Hearst, a designer who is renowned for her commitment to sustainability and using ethically-sourced materials, was incorporated as creative director for the back in December 2020. Sharing their values, she has joined the mission of making Chloé a more social and environmentally sustainable brand, in fact, her first collection for the maison presented back in February increased the use of lower impact materials by four compared to last year.
“It is our strong belief that we need to take full accountability for the impact we have on people and planet, injecting purpose across everything we do, transforming how we do business and actively participating to build a better world. B Corp offers us a powerful framework to accelerate and guide this transformation. We are proud of this achievement and I am thankful to the many people in our company that worked hard to make it possible during more than 18 months. By becoming B Corp today, we reinforce our commitment to continuously challenging ourselves to use our brand and our business as a force for good” said Chloé CEO, Riccardo Bellini.
